If you are like most businesses we deal with then you probably don’t have a very good understanding of how marketing works on the Internet. Sure you understand it is all about getting your site listed on Google, but there is a lot more too it than just that. Marketing online is not like traditional offline marketing in several ways.
One of the biggest differences between online and offline marketing is the expense. Marketing online is a fraction of the cost of traditional media and you can be much more targeted on your specific market. That is why many experts call the Internet a real game changer for small and medium sized businesses. It no longer takes millions of dollars to get your message out.
Finally, the little guy can take on the giant corporations with out selling out their business to Venture Capital firms. This allows many business owners to finance their own growth and maintain complete control of their brain child.
Traditional offline tactics should not be forgotten in your long term marketing strategy but now they can be a much smaller piece of the pie. We can help you build an effective plan that works with your business and your budget.
Effective marketing begins with having a great plan and proven tactics.
To be effective you need to have a few key elements:
- clear and measurable goals
- understanding of your niche (customer needs)
- understand your competition (direct and indirect)
- customer service plan
- accurate and useful tracking
Just having these elements alone don’t guarantee you success. You need to implement your plan and make adjustments as you go. Like in battle, a business plan is only good until the first shot is fired. You must constantly be analyzing how the market is changing and adapt. By having a good plan laid out in advance it becomes much easier to make adjustments as you go.
Many businesses fail or don’t do as well as they could because they use the “fly by the seat of my pants” strategy. That is they react rather than anticipate the challenges to their business. Now, most of these people don’t intentionally do this, it just comes down to a lack of time or data or any number of other excuses. The truth is that most these businesses can’t afford not to have a plan if they want to succeed in the long run, especially in today’s economy.
Adventure Marketing is here to help, no mater your size, location or needs. We work with each client on a one by one basis. There is no cookie cutter plan for your business because your business is unique, even franchises have unique challenges that face individual stores.
We help our clients to understand their overall business strategy and how their marketing efforts need to tie in with the system. No part of a business is an island unto itself. Your business’s marketing strategy should lie at the center of your plan for growth. With out customers, there is no business.