Developing your brand is a whole lot more than just getting a logo and tag line. Developing your brand is about creating the image that you want your customers to have of you and your business. A logo is only a small part of what a brand is. Your brand is in everything you do from answering the phones to packaging your sales message.
An effective brand reaches it’s audience on an emotional level. What is the feeling you want your customers to have when they think of your business? How do you translate that feeling into a logo, a color scheme, a sales pitch, your corporate culture?
One of the most effective ways of getting an emotional message across is having a story or character that people are drawn to. Here, there are some limitations on small and medium sized business in comparison with the massive corporate marketing budgets. Smaller businesses need to be more creative in how they get their message out. Most businesses don’t have the budget to go out and do a big media blitz.
Here at Adventure Marketing we understand that growing businesses need to work with what they have and stick to their budgets. We can help you develop your brand with out breaking the bank. Not only that, we look at how the whole system fits together, so you get a complete plan that is customized for your needs and meets your budget. Learn more about managing your time and resources here.